Why I do what I do....

Flowers evoke a personal emotion, they have such a beautiful fleeting quality and for me my biggest aim is to create floral designs that reflect this. I love working with colours and textures that harmoniously interplay with one another to produce a design that is both unique but with a sense of familiarity.

'Slightly wild, humble in nature, intimate, untamed, seasonal and always beautiful'

I am inspired by the beauty found in imperfections within nature and working with it to generate an overall aesthetic bespoke to every brief I work on. The entire process of developing my floral designs from the initial idea inspired by a wealth of sources to making sketches and notes, colour palette references and mood boards is an enjoyable one for me. When I work on a wedding or event I will always make sure every detail is considered and understood fully.

Simplicity and appreciating nature as it is are two elements I strive to achieve within my work. There is a particular artist that I often refer to for inspiration because his work really encapsulates my philosophy; the artist is Ellsworth Kelly, his art focuses on the dynamic relationship between shape, form and colour. So many of his pieces and his quotes resonate with me when I apply them to my floral design work, particularly the plant drawings series

'I have worked to free shape from its ground, and then to work the shape so that it has a definite relationship to the space around it; so that it has a clarity and a measure within itself of its parts (angles, curves, edges and mass); and so that, with color and tonality, the shape finds its own space and always demands its freedom and separateness.'  - Ellsworth Kelly

Ellsworth Kelly, Philodendron II, from Series of Plant and Flower, 1983-85

Ellsworth Kelly, Philodendron II, from Series of Plant and Flower, 1983-85

I truly believe it is important for me to create a cohesive vision for my business in order for me to go in the direction I would like it to go and for everyone I am fortunate to meet through Gather & Bloom to really believe and understand my aesthetic and approach.